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It was a year ago this week that Indiana’s local
associations got together and recruited a
record number of new members bringing IBA’s total
membership to nearly 7,000.
Vincennes took home the honors of increasing their membership by 111
percent. The HBA of Greater Terre Haute recruited a record of 151 new
members to edge out the HBA of Fort Wayne who recruited 150 new members.
The next question is which local association
will take home honors in 2008 with the highest percentage of retained
members?
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Local Association: |
Retention Rate: |
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| The
Gibson County BA runs a
lean, mean operation and it’s the Board’s responsibility to
contact all unpaid members regarding renewal. |
100% |
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Whitley
County BA |
100% |
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Wayne County BA |
98.2% |
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| How is
Jasper County achieving
a 100 percent retention rate? They send invoices out three
months prior to members’ anniversary dates and follow-up
with reminders the next few months. Board and volunteer
members who have a personal relationship with the member up
for renewal make personal contact with that member to
encourage their renewal. |
97.6% |
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| The
Monroe County Building Association
is rolling out the red carpet with a special lunch meeting
and thank you cards for every member during Indiana’s
Statewide Retention Week. In the works is a program to
recognize long standing members (5, 10, 15, 20 years)
annually. |
96.8% |
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BA of Northeast Indiana
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96.8% |
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| The
BA of Kosciusko-Fulton Counties
strives for membership retention by utilizing volunteers
with personal relationships to make phone calls to members
who are up for renewal. A list of cancelled members is
published in the newsletter and all members are encouraged
to try to get them back in the association. |
96.0% |
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| The
HBA of St. Joseph Valley’s
Ambassador’s Club is assigned to connect and engage members.
Last year the club focused solely on new members. This year,
the club is expanding their focus to reach out to long-term
members who haven’t attended an association function
recently. In 2007, the association ranked 4th in the nation
for membership retention. |
95.7% |
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| The
HBA of Greater Terre Haute
means business when it comes to membership recruitment and
retention. Last week the membership committee called all new
members who are up for renewal and said “thank you for your
membership” and asked “what else can we do to assist you in
your business?” Members are also contacted by their original
membership recruiter to encourage participation and renewal.
During these challenging economic times, the association
serves to connect members with other members. |
95.5% |
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| The
Madison County HBA has a
new Executive Officer and new ideas for growing and
retaining their membership in 2008. In the works is a
business card sized promotion detailing the benefits of
membership which will be given to members. |
95.3% |
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| The
HBA of Fort Wayne sends
a personal letter with the association’s accomplishments to
each member up for renewal. Contact is made with the member
by either the member recruiter or a Board member. |
95.3% |
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| The
BA of Dubois County held
a membership drive in March and has already received 10 new
member applications. All members up for renewal are
contacted by their member recruiter who another member who
has a personal relationship with them. |
95.3% |
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| The
Vincennes Area BA is
making plans to lead the state again this year – this time
in membership retention. The association is offering a free
meal at the next membership meeting to all members who
joined in the past year. The topic at the meeting is
designed to be of interest to all members (IDEM will speak
about the I-69 expansion). Member recruiters are calling
everyone they recruited and extending a personal invitation
to the meeting. |
94.7% |
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| The
BA of Greater Indianapolis,
IBA’s largest local association with 1214 members, has an
extensive membership plan. Within two weeks of joining, a
new member receives a call from a staff person welcoming
them to the association. Then a volunteer member that is
part of the BAGI Ambassador’s Club delivers a welcome packet
to the new member. An additional staff follow-up call is
made after six months of membership to further engage the
new member. Member appreciation days are held twice a year
to orient members to the many benefits offered by the
association. Dues invoices include a “what have we done for
your lately” flier and the top 10 reasons to renew.
Additional phone calls are made to members who are not
renewed by their membership date. |
94.5% |
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| The
HBA of Howard County is
taking the retention job seriously and holding a Membership
Retention Party this week. They have also implemented a
point system where a member will get points for different
areas of involvement. Points will accrue over the year and
at the end of the year rewards will be given accordingly
including discounts on advertising, Home Show booth
discount, and free meals at monthly meetings. They also do a
cash give away at each monthly meeting that is awarded to an
attendee and rolled over if name drawn is not present. |
94.5% |
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East Central Indiana
(previously Muncie BA) |
94.3% |
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| The
BA of Elkhart County
takes membership retention and recruitment seriously and
following the very successful membership drive last year
where Elkhart recruited 64 new members, they hired a
full-time membership staff person. |
94.3% |
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| The
BA of Greater Lafayette
is holding a Membership Mayday in May. Utilizing the
membership committee, board members and recruiters from last
year’s drive, the association will host a two-hour telethon
to encourage members up for renewal to rejoin. |
94.1% |
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| The
BIA of Northwest Indiana
held a membership recruitment and retention drive in March.
Teams were formed and all members of the association were
called and offered incentives to renew early. The member who
recruited the most new members received $500 cash. |
93.1% |
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| The
Southwestern Indiana Builders
Association publishes membership accomplishments
and upcoming events with dues renewal notices. Each member
receives a call from a Board or membership committee member
during their anniversary month. |
92.5% |
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| The
North Central Indiana BA
recently expanded their territory and is hosting a
membership drive in Miami County this week. |
90.4% |
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| The
HBA of Southern Indiana
is keeping with The Oliver Group philosophy and utilizing
their retention program ideas to retain their members. They
are distributing member benefit testimonials and
implementing a monthly membership campaign to encourage
members to become engaged in the association. |
89.4% |
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| The
Dearborn County HBA
membership recruiters are calling members up for renewal and
encouraging them to renew. |
89.3% |
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| The
Marshall County BA takes
the personal approach to membership recruitment and
retention. Follow-up phone calls from the Executive Officer
and the Board help this local maintain their membership. In
addition, renewing members are recognized in the monthly
newsletter. |
87.5% |
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| The
Porter County BA’s
membership committee is charged with the responsibility of
membership recruitment and retention. They follow-up with
phone calls and personal contacts to members up for renewal. |
87.2% |
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| The
BA of River Valley is
pushing membership benefits at the local association level.
They recently hosted three state leaders at their monthly
meeting to discuss the many benefits of membership at the
national, state, and local levels. They are also hosting
“Make a Beautiful Home Showcase II” this coming weekend. |
85.2% |
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Grant County BA
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84.2% |
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| The
Lawrence County HBA is
activating their membership committee and designing an
association website to keep members better informed. They
are also considering hosting a blog for member to member
networking. |
82.9% |
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| The
BA of LaPorte County
charges their Executive Officer with the responsibility of
membership recruitment and retention. The Association
recognizes their renewing members in their monthly
newsletter. |
81.9% |
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BA of Southeastern
Indiana |
78.6% |
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| The
Henry County BA is
reorganizing and revitalizing. They have hired a new
Executive Officer and are implementing new membership
benefits. Members are receiving newsletters, meeting
notices, and phone calls to encourage engagement in the
association. |
63.6% |
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| The
Jackson-Jennings BA is
striving to improve its member services. Beginning next
month all cancelled members will receive an exit survey to
complete. |
60.5% |
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At Large Members |
36.4% |
